In 1990, music executives founded Rock the Vote in response to the censorship of hip-hop and rap artists. Their first partnership, with MTV, promoted the message that “Censorship is Un-American” and activated millions of young people across the country to exercise their rights and represent their interests. For over thirty years, they have continuously adapted to the changing landscapes of media, technology and culture to breakthrough and empower each new generation.

The Davis System

  • In collaboration with Rock the Vote and their partnership with the National Football League, hosted 3 Voter Engagement Activations at Gillette Stadium during Patriots Home games 
  • Attended Patriots Players’ Mattapan Street Festival and registered voters 
  • Conducted Rock the Votes 2024 election training for Patriots players